Connect. Learn. Community.

Journey Mapping

  • 03 Dec 2020
  • 2:30 PM - 4:00 PM
  • Webinar offered by EASL

The Evaluation Association of St. Louis has partnered with the Minnesota Evaluation Association (MNEA) to offer this virtual learning opportunity. 

The cost is free for EASL and MNEA members
The cost for other affiliates and the public is $10

Register at EASL:
**Use your member log-in to access the MNEA Registration Code HERE.

The Zoom link for joining the event will be sent out a few days before via email

Webinar Description:
Journey mapping is a method that evaluators can use to learn more about the experiences that people have with a particular program, service, or activity. The method is useful for identifying parts of a program or system that are working as intended, as well as parts of the system that create challenges, bottle necks, or pain points for the people who are participating. Wilder Research has used Journey Mapping for a couple of projects, including an evaluation of an autism benefit program and the system of services available to families with children who are deaf or hard of hearing. In this presentation, we will describe the method and share examples of the actual tools we used for data gathering, as well as share the final reports we produced, which include visual maps of the journey through these systems with ratings and feedback from parents about each phase in the system. Finally, we will discuss how the state agencies for whom we conducted these studies intend to use the results to improve their programs. Attendees will leave the session with a good understanding of how to conduct journey mapping data gathering and how to produce a visual report to illustrate the findings.

Nicole MartinRogers 
(Senior Research Manager)
Nicole MartinRogers (White Earth Ojibwe, descendant) has been with Wilder Research since 2001. She provides research and evaluation services to a wide range of programs and organizations. She designs and consults on program evaluations and community-based applied research projects, and facilitates data-based decision-making processes. Nicole has a bachelor’s degree in Psychology and Sociology from the University of Minnesota, a master’s degree in Public Policy (M.P.P.) from the Humphrey School at the University of Minnesota, and a doctorate in Sociology from the University of Minnesota. She is grateful for all of the informal learning opportunities she has received working at Wilder and while interacting with various individuals, communities, and organizations in her professional and volunteer roles. Nicole volunteers on the Roseville Schools Indian Education Parent Committee, and serves as the board chair for both the Saint Paul Children’s Collaborative and Tiwahe Foundation. Nicole is also the outgoing president of the Minnesota Evaluation Association. Contact Nicole at or on Twitter @nmartinrogers

Amanda Petersen (Research Scientist)
As a research scientist with Wilder Research, Amanda provides consultation on a variety of projects. Her areas of expertise include project coordination and management, survey instrument design, journey mapping, evaluation capacity building, and education, training, and workshops. Her primary research interests include public health, education, rural communities, survey research, and general evaluation studies. Prior to joining Wilder Research in 2012, Amanda was a research assistant at Healthways and the Children’s Defense Fund—Minnesota. She holds a bachelor’s degree in political science from Gustavus Adolphus College, and has a Master of Public Policy (MPP) from the Humphrey School of Public Affairs at the University of Minnesota.

Emma Connell (Research Associate)
Emma leads and supports various stages of evaluation and research projects, including data collection, analysis, and reporting. Though her work covers a wide variety of topics, it is primarily focused on educational and out-of-school time initiatives and access to care for children and youth with special health needs. Emma’s research interests include poverty alleviation and financial security, educational equity, healthcare access, and analysis methodology. She has a master’s degree in public policy from the University of Minnesota’s Humphrey School of Public Affairs with a concentration in advanced policy analysis methods. She received her bachelor’s degree in political science and philosophy at Concordia College in Moorhead, Minnesota. Prior to joining Wilder Research in 2015, Emma worked in community organizing.



AEA affiliate 
since 2004

Minnesota Evaluation Association

P.O. Box 581114,

Minneapolis, MN 55458



Twitter: @mnevaluation

MNEA is a 501(c)6 organization 

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