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Journey Mapping Webinar

  • 29 Apr 2020
  • 12:00 PM - 1:00 PM
  • Zoom Webinar


  • Log-in to the MNEA website as a member to receive the discount.

Registration is closed

With origins in customer experience and human-centered design, journey mapping essentially is a research method that allows us to map a customer’s journey through an organization. It is believed that every single touchpoint that a client has with an organization has an impact on his or her interest, satisfaction, and loyalty.  Learn more about Journey Mapping at Evergreendata, click here.

In this webinar, two of our MNEA evaluators will share with us how they have utilized this method to evaluate youth development, health programs, and systems evaluation. Participants will learn the steps they used to plan and conduct their journey mapping process, as well as the barriers and lessons they learned along the way.

Originally from Phnom Penh, Cambodia, Somongkol Teng is a program evaluator with the University of Minnesota Extension Center for Youth Development. As part of his work, he designs, develops, and supports the assessment and improvement of the Minnesota 4-H youth development program. His interests include youth-focused program evaluation, data visualization and GIS mapping.

Amanda Petersen is a research scientist at Wilder Research. She provides consultation on a variety of research projects including project management, survey instrument design, qualitative and quantitative analysis, evaluation capacity building, and reporting results in meaningful ways. Her primary research interests include public health, education, rural communities, survey research, and general evaluation studies. Amanda resides in Ely, Minnesota where you can find her enjoying the great outdoors with her family.

Details on how to join the webinar will be sent in a reminder email one-week prior to the event. 

This webinar will help develop your evaluator competencies in the areas of: pursuing ongoing professional development to deepen reflective practice, stay current, and build connections (1.7); describing the program, including its basic purpose, components, and its functioning in broader contexts (3.3); facilitating shared understanding of the program and its evaluation with stakeholders (3.6); documenting evaluation processes and products (4.6).



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Minnesota Evaluation Association

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Twitter: @mnevaluation

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